Violet Crumble … The iconic local brand was first produced in Australia 1913, and was produced by Rowntree Hoadley until 1983, when it was acquired by Nestlé Australia. Violet Crumble Recipes. Sale! Nestlé has sold the Violet Crumble brand, Australia’s version of Cadbury’s Crunchie bar, to local producer Robern Menz. The South Australia company which acquired the Violet Crumble chocolate bar from global conglomerate Nestle a year ago has now added the dormant Polly Waffle brand … Robern Menz bought the Violet Crumble brand from global giant Nestle in early 2018, subsequently investing $4m on a factory refit and extension and new warehousing facilities. Rumours have been swirling over the new product for months but on Monday the Australian brand confirmed the speculations are true. 1$ 1 $ Violet Crumble Dark 50g $ 3.99 USD $ 2.99 USD. % Off. On Sale. Find recipes. Violet Crumble … Under the sale, Robern Menz will acquire the iconic Violet Crumble brand and its associated intellectual property, plant and equipment. The Violet Crumble bar, beloved by sweet tooths across the country for more than a century, is set to return to Australian hands. Categories: Chocolate, Specials Tag: Chocolate. Violet Crumble x Bickfords. The purchase of Violet Crumble was a logical step for the family-owned business as it was already a major honeycomb producer for private labels and its own brand, which was renamed Bumbles in 2019. Get set for a trip down memory lane! There are only 4 in a box which is a little sad given the price. Chocoholics will soon be able to buy 500ml bottles of the decadent drink - but the brand is keeping any further detail of the launch a closely guarded secret. “Last year, we invested $8m in the Campbellfield (suburb of Melbourne) factory where Violet Crumble is made to support our key local chocolate brands and growing exports of KitKat.” On October 10th 2018, production for the brand new gluten free Violet Crumble began. Violet Crumble becomes a truly Aussie brand again. In stock. Best of Australia - Tim Tam, Vegemite, Caramello Koala, Chicos, Cherry Ripe, Violet Crumble and a Selection of Aussie Biscuits 4.4 out of 5 stars 249 £24.95 £ 24 . T. The following review was submitted by: The JD who gave this product 3 out of 5 stars. The new packaging clearly states gluten free in white on the bottom left corner of the bar. Food Processing Technology is using cookies. To bring out the best of the choc-honeycomb flavour we all … These were great, could really taste the violet crumble. Adelaide, Australia-based Robern Menz (Mfg) Pty Ltd entered into an agreement with Nestle Australia Ltd to acquire the Violet Crumble chocolate brand and related intellectual property, manufacturing facility, and equipment, Nestle announced in a press release Thursday.. Violet Crumble is a chocolate bar with a honeycomb toffee in the center that was introduced in Australia in 1913. 01/06/2020 the 6th of 2020 • Sourced from Woolworths customers through Bazaarvoice. Product Category. The all new Violet Crumble flavoured milk that will hit supermarket shelves this week. “Violet Crumble is an iconic Australian brand and flavoured milk is part of Australian pastime, so we knew that chocolate, honeycomb and milk would make sense.” Research agency Roy Morgan’s research showed that consumers from South Australia and Northern Territory are the largest consumers of flavoured milk and iced coffee. Marketing Manager Polly Love said the collab with Golden Gaytime makes for the perfect first birthday back in Australia. The Robern Menz family business has been in operation for 150 years and in addition to acquiring the chocolate bar, will also take on the brand’s manufacturing equipment and intellectual property. Nestlé has announced it will sell the Violet Crumble brand to Australian confectionery producer Robern Menz for an undisclosed fee. We use them to give you the best experience. Last year, it was bought by South Australian confectioner Robern Menz, returning it to Aussie manufacturing. The classic Violet Crumble was created in 1913, making it the oldest chocolate bar in Australia. It then invested $4 million on a factory refit, supported by a $750,000 South Australian government grant and a $900,000 loan from the state government’s Investment Attraction Agency. Violet Crumble Dark 50g quantity. 25. Aussie classic Violet Crumble was the ultimate childhood treat and now it's set to release a white chocolate caramel flavour in bite-sized packs. Add to cart. They have struck a partnership with fellow South Australian brand Bickford’s to create a chocolate honeycomb flavoured milk.. Nestlé Australia Ltd announced today that it has entered into an agreement with Adelaide-based family business Robern Menz (Mfg) Pty Ltd to sell the iconic Violet Crumble brand for an undisclosed sum. Now it seems another iconic brand is set to do the same. Brand Selection Do take care though as old nestle labelled stock might still be on the shelves. Violet Crumble is quintessential brand-driven nostalgia, but do millennials care? Fresh onto shelves in the last month is Australia’s Violet Crumble brand as you’ve never tasted it before. Fourth-generation family business Robern Menz bought the Violet Crumble brand from global giant Nestlé in early 2018. If you continue using our website, we'll assume that you are happy to receive all cookies on this website. But in a new deal between Nestlé and Robern Menz, the iconic chocolate is returning to its Aussie roots. With stock appearing on shelves as soon as three weeks after. Fourth generation family-owned SA business Robern Menz, which already makes FruChocs and Choc Honeycomb, has signed an agreement with Nestlé to acquire the Violet Crumble brand. A long-regarded Aussie favourite, Violet Crumble’s return to Australian hands was […] This much-loved chocolate snack will be available in bags in a number of independent outlets across Australia for the first time in nine years. A new Violet Crumble flavour has hit shelves, and it's already generating some major buzz online, in no small part due to its similarity to another cult favourite. As part of the global popularity in ‘Brand Australia’, new owners of Violet Crumble sign deal with British Wholesale Imports, Inc. to target candy lovers in the United States. It’s a real privilege to have custody of such an iconic Australian brand so by rolling it out in different formats we can offer more choice and flexibility for people to enjoy Violet Crumble however they want to.” The 180g bag will be available in a number of independent … 95 (£24.95/Count) Having returned to Australian ownership in 2018, iconic confectionary brand Violet Crumble is now available to purchase in bag format. Violet Crumble Dark 50g. The purchase of Violet Crumble was a logical step for the family-owned business as it was already a major honeycomb producer for private labels and its own brand… The JD. Share this product. Nestle Australia told the BBC that selling the Violet Crumble brand would allow it to focus on its bigger names, including KitKat and Milky Bar. Updated Updated 11/01/2018 Share Since 1972, Violet Crumble has been under foreign ownership. Iconic chocolate bar Violet Crumble has been transformed into a decadent beverage just months after a ‘leaked’ picture of the never-before-seen milk surfaced online, sending fans into a spin. Save $1 USD. Nestle Australia told the BBC that selling the Violet Crumble brand would allow it to focus on its bigger names, including KitKat and Milky Bar. “Violet Crumble is a small brand in our portfolio,” she said. The humble Violet Crumble chocolate bar has been sold by Nestle Australia, and purchased by Australian confectioner Robern Menz. The Violet Crumble chocolate bar will again be manufactured in South Australia after a local business bought the brand from food giant Nestle. There are some brands you can't help but feel nostalgic about - if you're Gen X, that is. Cook up a storm in the kitchen with our delicious and easy recipes. 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